Sea Monster was awarded funding from winning the U.S.-Africa Tech Challenge to combat vaccine hesitancy and misinformation in South Africa. To enable this, Sea Monster was to use their Lighthouse gamified campaign platform to run a campaign where users would be rewarded for engaging with educational content. One of the other winners of the U.S.-Africa Tech Challenge, AI-fluence, was to use the funding awarded to them to run an influencer campaign on social media to drive traffic to Lighthouse during the campaign.


The challenge was to counter the many sources of Covid-19 vaccine misinformation by offering clear, simple, memorable content from verified sources that would help South Africans feel confident in choosing to take the vaccine. From research done by both Sea Monster and AI-fluence, we knew that there were 4 areas of greatest need.


We produced custom content that was distributed on an instance of the Lighthouse platform branded as #PointTaken. Once registered ( Cell Number, Google or Facebook) users could access weekly content that included:

  • Surveys
  • Quizzes
  • Videos
  • Secret codes (directing to curated selection of 3rd party content)

Users were awarded coins, an in-game currency, for engaging with this content. These coins could be spent on buying competition entries for 2 weekly prize draws, one for vaccinated and one for unvaccinated individuals.

Contact Us

9 Caxton St, Zonnebloem, Cape Town, South Africa
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What is Lighthouse?
Lighthouse is a gamified rewards platform, which can be customised on a per-use basis. The platform allows a brand to tailor the offering and add content to allow for bespoke 'user journeys' deployed in a fraction of the time.
Where do I get the App from?
The app will be deployed on a URL on our network with a prefix of the Client's choosing. This is then accessed through the browser, requiring no downloads and an app-like experience for your users without the data overheads of a traditional app.
Why do I have to enter my cell phone number ?
We use a cellphone number to identify users to lower the barrier for entry as much as possible. In certain instances, we do also offer the ability to log in using Google and Facebook and are always looking to expand into new ways of authenticating our users.
Why won’t the app work on my phone?
We strive to ensure that the app works on as many phone and browser combinations as possible. If you are having any issues, please reach out to our support team at with some details relating to the issue you are experiencing and we will assist as soon as possible.